what is the metaverse and why is it important?

In a true metaverse, users will consume and create across gaming, entertainment, learning, work, play and social engagement, all in a single immersive connected environment. And for more information, check out the following panel "The Metaverse is Coming" for a candid discussion among fellow metaverse enthusiasts. The metaverse has no single creator (or definition), so it is not something that Facebook owns or is solely responsible for developing. If you want to know what life would be like in the metaverse era, check out A Day In The Metaverse by Cathy Hackl, CEO of Futures Intelligence Group, a consultancy that helps brands with metaverse strategies.

The metaverse might one day resemble the flashy fictional Oasis in Ernest Cline's Ready Player One, but until then you can turn to games like Fortnite and Roblox, virtual reality social networking platforms like VRChat and AltspaceVR, and virtual work environments like Immersed to try out the immersive, connected experience of the metaverse.

Brianna Buttrey
Brianna Buttrey

Unapologetic twitter scholar. Infuriatingly humble food specialist. Incurable bacon scholar. Unapologetic internet buff. Friendly web practitioner. Infuriatingly humble web buff.